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N

ational

W

estern

C

enter

page / iii

KEY TERMS

iii

LETTER FROM MAYOR MICHAEL B. HANCOCK

2

SECTION 1

EXECUTIVE SUMMARY

3

SECTION 2 NATIONAL WESTERN’S VALUE TO COLORADO

7

SECTION 3 CURRENT SITE CONDITIONS AND THE DECISION TO STAY

8

SECTION 4 STRATEGIC PARTNERSHIPS AND LEADERSHIP STRUCTURE

11

SECTION 5 NATIONAL WESTERN MASTER PLANS AND RTA ELIGIBLE SCOPE 17

SECTION 6 SITE PLANS AND RENDERINGS

25

SECTION 7 PROGRAMS, OCCUPANCY AND LEVERAGE FOR

33

ECONOMIC DEVELOPMENT

SECTION 8 RTA PROGRAM AND ELIGIBLE COSTS

39

SECTION 9 PHASING OF ELIGIBLE COSTS AND IMPROVEMENTS

41

SECTION 10 PROJECT CASH FLOWS AND IRR ANALYSIS

43

SECTION 11 STATUS OF FUNDING AND FINANCING COMMITMENTS

45

SECTION 12 DESCRIPTION OF THE FINANCING ENTITY

47

SECTION 13 PROPOSED REGIONAL TOURISM ZONE

49

SECTION 14 ECONOMIC ANALYSIS

51

SECTION 15 PROJECT FINANCING TERMS

69

SECTION 16 PROJECT COMPLIANCE WITH RTA CRITERIA

71

SECTION 17 COMMITMENT FORMS

73

SECTION 18 CONTRIBUTORS

75

SECTION 19 LETTERS OF INTENT AND SUPPORT

79

TABLE OF CONTENTS

KEY TERMS

Below are key terms and abbreviations used throughout the RTA application text.

BNSF

Burlington Northern Santa Fe railroad

CCD

City and County of Denver

CDOT

Colorado Department of Transportation

Corridor of

Opportunity

Mayor Michael B. Hancock's economic development plan for revitalizing

the corridor between downtown Denver's Union Station, the North Denver

communities and Denver International Airport

CSU

Colorado State University

DMNS

Denver Museum of Nature & Science, a 501(c)(3) organization

DURA

Denver Urban Renewal Authority, the proposed financing authority

HC

History Colorado, a 501(c)(3) organization

Incremental

Attendance

Increase in event attendance projected by SAG

MOU Agreement

The memorandum of understanding between the five NWC partners out-

lining their joint commitment to developing the National Western Center

Net-New Attendance Incremental attendance less cannibalization and uniqueness factors

North Denver

Cornerstone

Collaborative (NDCC)

An initiative of Mayor Hancock’s to align planning efforts for six major

infrastructure improvement programs in North Denver

NWC

National Western Center

NWC Partners

City and County of Denver, Western Stock Show Association, Colorado

State University, History Colorado and Denver Museum of Nature &

Science

NWC Plan

National Western Center master plan adopted by Denver City Council

March 9, 2015

NWCAC

National Western Citizens Advisory Committee

NWSS

National Western Stock Show, a 16-day event put on by Western Stock

Show Association each January

PB

Parsons Brinkerhoff, the firm selected to develop the NWC master plan

RiNo

River North, an arts district adjacent to the NWC

RTA

Regional Tourism Act

RTD

Regional Transportation District

RTZ

Regional Tourism Zone

SAG

Strategic Advisory Group, the firm that provided the RTA economic analy-

sis and feasibility study

SAG Report

Market-based feasibility study for the National Western Center

Seeker

A tourist who seeks out activities related to an avocation, career,

or lifestyle

SSTIF

State Sales Tax Increment Financing

WSSA

Western Stock Show Association, a 501(c)(3) organization