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N

ational

W

estern

C

enter

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PROJECT COMPLIANCE WITH RTA CRITERIA

SECTION

EVIDENCE AND FACTORS FOR ASSESSMENT

Criteria: Extraordinary and Unique Nature

Nowhere else: A Unique Confluence of Partners

• Colorado’s leading city

• The region’s top agricultural economic driver

• The region’s top agricultural education institution

• Two of the region’s top cultural institutions

Nowhere else: A Unique Confluence of Western Culture, Art, Science and Education

• Many ways for tourists to connect to Colorado’s agricultural industries:

– Collaborative art and entertainment experiences

– Site history and history of the west

– Agricultural innovation demonstrations and lectures

– Equestrian medicine and cutting-edge research

Nowhere else: A Unique Confluence of Economic Development and Tourism

• Largest agricultural convention in the state – positioned to expand

– Over $115 million in current annual economic impact

– Over $117 million in additional economic impact from projected incremental spending

• Only agricultural convention hosted at a site designed specifically to support Colorado livestock trade

– Pen and carload sales are unique in the industry

– Event cannot be held in a hotel

• Tourist traditions and new tourist draws

– Historic stock show events

– Expanded equestrian and livestock events

– Western cultural, art, natural history and site history programming

– Concerts, festivals

• Conferences, courses and business opportunities drawing out-of-state attendees

– Cutting edge agricultural research and development

– Business incubation

– Global quality agricultural education for youth and adults

– Regional, national and international reach

Nowhere else: the Super Bowl of Stock Shows

• 13,000 equestrian show entries – five times more than Fort Worth

• 16,000 head of livestock – more than any other competitor

• 9 rodeos in 16 days – more than any other competitor

36

“The NWSS boasts having more national beef breed shows and sales each year

than any other North American show.”

38

“Herd Sire Display Area –

This is one of the most unique

exhibits of breeding bulls

anywhere.”

37

36

Per Western Stock Show Association

37

SAG Report, p. 65

38

SAG Report, p. 61

A new elevated walkway will connect the new transit station to the Livestock Center and Equestrian Center plazas as well as provide a direct connection to the river.