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NATIONAL WESTERN’S VALUE TO COLORADO
Overall attendance at the stock
show was 640,022 in 2014 and
682,539 in 2015; the daily
attendance record was set on
Saturday, January 17, 2015 -
CSU Day at the stock show.
CURRENT ECONOMIC IMPACT
• $115 million per year for all events; over 60% is attributed to non-local sources
• Over $6 million in local and state tax revenues
• 75 permanent jobs
• 800 – 1,000 seasonal jobs
• Training opportunities for
veterans and the unemployed
• 10 major livestock associations hold their national show annually at the National Western Stock
Show; no other venue can boast this many national shows.
• More national-level competitions than any other regional venue.
• One of the largest annual agricultural conventions and trade shows in the United States.
The NWSS awards over 80 agriculture scholarships
totaling more than $300,000 annually to students who
attend 10 regional colleges and universities.
Comprehensive livestock judging team education for
adults and youth
MOST ADVANCED YOUTH PROGRAMS
IN THE U.S.
• Future Farmers of America events
• National 4-H club events
• Junior shows and junior auctions
The National Western links traditional western culture to statewide tourism
Stock Show income represents
an average 15%-20% of many
trade show exhibitors’ annual
The National Western links Colorado tourism and commerce interests to the
national rodeo, livestock, horse and agribusiness communities:
The National Western links students to the future through educational
opportunities in traditional Western fields of commerce:
CURRENT ECONOMIC IMPACT
The Western Stock Show Association, doing business as the National Western Stock Show, is
the premier livestock show, rodeo, and horse show in the nation, serving agricultural producers
and consumers throughout the world. A 501(c)(3) charitable organization formed in 1906, WSSA’s
mission is to provide education in agriculture, including college and graduate level scholarships
in agriculture and veterinary medicine for practice in rural areas. The association produces the
National Western Stock Show, one of Colorado’s preeminent tourist destinations, now held every
January for 16 days. A nationally recognized western heritage and entertainment event, the stock
show hosts one of the world’s richest regular season professional rodeos, one of the country’s
largest horse shows and Colorado’s largest agricultural tradeshow, attracting close to 650,000
visitors each year.
RTA Section 14 – Economic Analysis, p. 51
Per Western Stock Show Association