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N

ational

W

estern

C

enter

page / 7

NATIONAL WESTERN’S VALUE TO COLORADO

Overall attendance at the stock

show was 640,022 in 2014 and

682,539 in 2015; the daily

attendance record was set on

Saturday, January 17, 2015 -

CSU Day at the stock show.

CURRENT ECONOMIC IMPACT

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• $115 million per year for all events; over 60% is attributed to non-local sources

• Over $6 million in local and state tax revenues

LOCAL JOBS

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• 75 permanent jobs

• 800 – 1,000 seasonal jobs

• Training opportunities for

veterans and the unemployed

• 10 major livestock associations hold their national show annually at the National Western Stock

Show; no other venue can boast this many national shows.

• More national-level competitions than any other regional venue.

• One of the largest annual agricultural conventions and trade shows in the United States.

AGRICULTURAL SCHOLARSHIPS

The NWSS awards over 80 agriculture scholarships

totaling more than $300,000 annually to students who

attend 10 regional colleges and universities.

TRAINING

Comprehensive livestock judging team education for

adults and youth

MOST ADVANCED YOUTH PROGRAMS

IN THE U.S.

• Future Farmers of America events

• National 4-H club events

• Junior shows and junior auctions

The National Western links traditional western culture to statewide tourism

and commerce:

Stock Show income represents

an average 15%-20% of many

trade show exhibitors’ annual

income

The National Western links Colorado tourism and commerce interests to the

national rodeo, livestock, horse and agribusiness communities:

The National Western links students to the future through educational

opportunities in traditional Western fields of commerce:

SECTION

CURRENT ECONOMIC IMPACT

The Western Stock Show Association, doing business as the National Western Stock Show, is

the premier livestock show, rodeo, and horse show in the nation, serving agricultural producers

and consumers throughout the world. A 501(c)(3) charitable organization formed in 1906, WSSA’s

mission is to provide education in agriculture, including college and graduate level scholarships

in agriculture and veterinary medicine for practice in rural areas. The association produces the

National Western Stock Show, one of Colorado’s preeminent tourist destinations, now held every

January for 16 days. A nationally recognized western heritage and entertainment event, the stock

show hosts one of the world’s richest regular season professional rodeos, one of the country’s

largest horse shows and Colorado’s largest agricultural tradeshow, attracting close to 650,000

visitors each year.

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RTA Section 14 – Economic Analysis, p. 51

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Per Western Stock Show Association