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N

ational

W

estern

C

enter

page / 6

NET NEW VISITORS

60% FROM

OUTSIDE

COLORADO

20% FROM

OUTSIDE

DENVER

The CSU Center and Colorado Commons, to be

constructed in a future phase of development, will

provide both indoor and outdoor space for cultural

and educational programs.

– 108 FTE jobs at the site

– 6,000 – 10,000 more as the surrounding infill areas develop

• Catalyst for area-wide growth

– The NWC is part of the City and County of Denver’s ongoing effort to reverse a 30-year trend of

disinvestment in the North Denver region. Planned improvements that will facilitate the redevelopment

and revitalization of North Denver include:

- Brighton Boulevard redevelopment

- River North Area redevelopment

- I-70 and RTD transit oriented development improvements

- Globeville and Elyria/Swansea revitalization

• Positions the metro Denver area and Colorado to be globally competitive for international events by

enhancing our region’s network of major event venues that are all connected via RTD’s train system.

• Significant support for Colorado’s agribusiness industry both old and new.

• The City and County of Denver and its partners have reviewed every possible funding source and set forth

a multi-layered funding plan that includes RTA funding as the “last-in” source. But for RTA funding from the

State of Colorado, the NWC project would be critically delayed with reductions in scale and scope; any

delay in implementation will dramatically impact National Western Stock Show’s current operations.

BROAD SUPPORT

Finally, the National Western Center project has broad local and regional support, including:

Denver City Council

19 Top Colorado business and civic leaders

National Western Citizens Advisory Committee

24 front range cities and towns stand in support of

Denver’s Regional Tourism Act application

City of Arvada

Town of Bennett

City of Boulder

Town of Bow Mar

City of Brighton

City of Centennial

City of Cherry Hills Village

City of Edgewater

City of Federal Heights

Town of Firestone

Town of Frederick

City of Glendale

City of Golden

City of Greenwood Village

City of Lafayette

City of Lakewood

City of Littleton

City of Longmont

City of Louisville

Town of Lyons

City of Northglenn

Town of Parker

Town of Superior

City of Wheatridge

SECTION

SIGNIFICANT INCREASE

IN TOURISM

OVER 100 NEW TOURIST

EVENTS ANNUALLY

OVER 2.2 MILLION TOTAL

ANNUAL ATTENDANCE

1,056,050 NEW VISITORS

ANNUALLY

711,711 “NET NEW” VISITORS

OUR REQUEST

On behalf of our partners, the City and County of Denver hereby requests

from the State of Colorado $128.2 million in Regional Tourism Act sales

tax increment financing for the National Western Center through the

36th year of stabilized NWC operations, or 1.93% of projected sales

tax increment in the proposed regional tourism zone.

Thank you for considering our application for RTA funding.