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PROPOSED REGIONAL TOURISM ZONE

SECTION

The City and County of Denver thoroughly evaluated multiple Regional Tourism Zone boundary options in support of its Regional

Tourism Act application for the NWC. The city’s goal was to create an RTZ that was large enough to fully capture the projected

sales tax increment generated by visitors to the NWC while keeping the boundaries small enough to minimize the influence of

sales tax growth from projects other than the NWC and general economic activity.

To help achieve this goal, the city focused on capturing the locations of the highest concentration of hotel rooms and retail

spending along the northern I-70 transportation corridor and the North Metro and East Line RTD commuter rail lines, the key

access routes to the NWC, and the main areas that visitors to the NWSS currently stay.

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The main concentrations of hotel rooms

included in the RTZ are located downtown, along the I-70 corridor at Quebec and Peoria, and on Tower Road and Peña Boule-

vard. These locations are noted in green on the map. Key retail shopping destinations in the RTZ are Cherry Creek North and

the Cherry Creek Shopping Center, as well as Northfield at Stapleton.

DENVER

INTERNATIONAL

AIRPORT

25

70

DUS

East Corridor

Gold Line

I-225

Corridor

North Metro

Corridor

Northwest

Rail Corridor

Southeast

Corridor

West Corridor

Southwest

Corridor

Central

Corridor

38TH AVE

ALAMEDA AVE

EVANS AVE

FEDERAL BLVD

BROADWAY

UNIVERSITY BLVD

COLORADO BLVD

HAMPDEN AVE

HAVANA ST

COLFAX AVE

YORK ST

COLORADO BLVD

MONACO ST

QUEBEC ST

City and County of Denver Regional Tourism Zone

Disclaimer: The City and County of Denver shall not be liable for damages ofany kind arising out of the use of this information. The information is provided "as is " without warranty ofany kind, express or implied, including, but not limited to, the fitness for a particular use. This is not a legaldocument.

Map Date: October 8, 2014

Community Planning and Development

Existing Transit Rail and Stations

Planned Transit Rail and Stations

1/2 Mile Station Buffers

0

2

Miles

Parks / Open Space

Sales Tax Areas of Interest

Legend

Northern Sub Area Group

Commercial Land Use

Lodging (2013)

Future Phases : The Exposition Hall/Trade Show Hall provides opportunities for larger indoor events and shows.

NWC

A small number of NWSS visitors stay in campsites, RVs, or other free

accommodations, or outside the RTZ; these considerations are taken to account

in the individual per-capita spending calculations.

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Per NWSS surveys