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PROPOSED REGIONAL TOURISM ZONE
The City and County of Denver thoroughly evaluated multiple Regional Tourism Zone boundary options in support of its Regional
Tourism Act application for the NWC. The city’s goal was to create an RTZ that was large enough to fully capture the projected
sales tax increment generated by visitors to the NWC while keeping the boundaries small enough to minimize the influence of
sales tax growth from projects other than the NWC and general economic activity.
To help achieve this goal, the city focused on capturing the locations of the highest concentration of hotel rooms and retail
spending along the northern I-70 transportation corridor and the North Metro and East Line RTD commuter rail lines, the key
access routes to the NWC, and the main areas that visitors to the NWSS currently stay.
The main concentrations of hotel rooms
included in the RTZ are located downtown, along the I-70 corridor at Quebec and Peoria, and on Tower Road and Peña Boule-
vard. These locations are noted in green on the map. Key retail shopping destinations in the RTZ are Cherry Creek North and
the Cherry Creek Shopping Center, as well as Northfield at Stapleton.
City and County of Denver Regional Tourism Zone
Disclaimer: The City and County of Denver shall not be liable for damages ofany kind arising out of the use of this information. The information is provided "as is " without warranty ofany kind, express or implied, including, but not limited to, the fitness for a particular use. This is not a legaldocument.
Map Date: October 8, 2014
Community Planning and Development
Existing Transit Rail and Stations
Planned Transit Rail and Stations
1/2 Mile Station Buffers
Parks / Open Space
Sales Tax Areas of Interest
Northern Sub Area Group
Commercial Land Use
Future Phases : The Exposition Hall/Trade Show Hall provides opportunities for larger indoor events and shows.
A small number of NWSS visitors stay in campsites, RVs, or other free
accommodations, or outside the RTZ; these considerations are taken to account
in the individual per-capita spending calculations.
Per NWSS surveys