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N

ational

W

estern

C

enter

page / 33

PROGRAMS, OCCUPANCY AND LEVERAGE

FOR ECONOMIC DEVELOPMENT

The SAG Report suggested that new and increased

attendance at equestrian events will be a major

economic driver for the entire complex.

21

30% of projected “net new” NWC

livestock event attendees will be from

out-of-state. 50%will be from locations

outside the Denver Metro Area.

22

SECTION

PROGRAMS

Each NWC partner will provide innovative and collaborative new programming to activate the

new complex year-round and expand its draw as a unique tourist destination.

National Western Stock Show – Proposed New Programming

Expanded equestrian facilities will allow the addition of new or expanded types of equestrian

programming, which are not tenable in the current facilities due to various site limitations.

Examples include:

• National horse shows from various horse disciplines

• Reined cow-horse events

• Team-penning events

• Ranch rodeos

• Expanded gymkhana, cutting, jumping and other competitions

• Expanded 4-H horse events

• Colorado Professional Rodeo Association Finals

• Youth rodeo camps

• High school rodeo finals

• Little Britches Rodeo Finals

60%

of projected “net new” NWC equestrian event

attendees will be from out-of-state.

20%

will be from locations outside the Denver metro area

20

Expanded livestock facilities would allow the addition of new or expanded types of livestock

programming. Examples include:

• Junior Market Swine show contestants – 1,100 entrants are turned away each year,

the majority from out of state

• National Western 4-H Livestock and Judging contest – moved off-site due to size

constraints but could move back to the National Western Center

20

• Herd-Sire displays – many exhibitors are on waiting lists due to capacity constraints

20

RTA Section 14, Economic Analysis, table 4, p 61

21

SAG Report, p. 141

22

RTA Section 14, Economic Analysis, table 4, p 61