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NATIONAL WESTERN MASTER PLAN
AND RTA ELIGIBLE SCOPE
The full NWC master plan
is included in Appendix A.
SUMMARY OF STUDIES AND RECOMMENDATIONS
Numerous studies have been commissioned to assess the economic and fiscal impacts of the National West-
ern Stock Show and to determine the best strategy for revitalizing the old complex. The most recent include:
• University of Colorado, Leeds School of Business, 2010
• HVS Convention, Sports and Entertainment Facilities Consulting, 2011
• Denver Urban Renewal Authority, 2012
• Strategic Advisory Group, 2014
The studies, included in Appendix A and referenced throughout the economic analysis section, established
basic elements of economic impact, including historic attendance, visitor spending, visitor composition (local/
in-state/out-of-state) as well as in-state and national competition. The most recent study by Strategic Advisory
Group projects significant new economic impact should the facilities be re-imagined and brought into the 21st
Benefit of Reconstruction:
• $179.2 million annual economic impact
• $11.4 million in total tax revenues
Unmet demand: If facilities were
modernized and expanded,
current livestock exhibitors indicated they would bring
more cattle to the hill and
more cattle to the yards.
NATIONAL WESTERN MASTER PLANNING BEGINS
The City and County of Denver and the four other NWC partners began the master planning process for the
complex in April 2014, when Parsons Brinkerhoff was selected to guide the National Western Center master
planning efforts. The overall vision and goals were developed through an open, iterative public process in
partnership with the National Western Center Advisory Committee and in conjunction with the City and County
of Denver’s Globeville and Elyria/Swansea neighborhood planning efforts.
The draft master plan was released to the public in December 2014 and unanimously approved by City Council
on March 9, 2015.
The partners continue site planning activities, which the City and County of Denver is prepared to fund. Prelim-
inary estimates envision the full complex program will be accomplished in eight phases over 10 or more years.
Future Phases: Colorado Commons, CSU Center and the New Arena
SAG Report, p. 16
SAG Report, p. 84