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The Denver Urban Renewal Authority will

serve as the Financing Entity and adminis-

trator of State Sales Tax Increment Financ-

ing revenues for the City and County of

Denver. DURA is a full-service redevelop-

ment agency responsible for conducting

urban renewal activities throughout the

City and County of Denver, bringing

together all the players necessary for a

particular project, from private developers

and financing sources to elected officials,

city administrators and community groups.

From 1992 to the present, DURA has

invested over $700 million in 42 redevel-

opment projects, leveraging $7 billion in

private investment. DURA played a pivotal role in the revitaliza-

tion of Denver’s downtown, helping create 1,565 residential

units, saving 13 historic buildings and renovating four vacant

department stores. DURA has also actively participated in the

revitalization of many of Denver’s neighborhoods. DURA has

issued over $300 million in Tax Increment Revenue Bonds to

finance the infrastructure necessary to support the redevel-

opment of the former Stapleton International Airport. DURA

has also provided financing assistance for the environmental

remediation of the former Globeville/Asarco smelter site, repre-

senting one of the few urban redevelopment areas in the state

that includes property in both the municipality and an adjacent

unincorporated county. DURA has actively participated in the

visioning, economic feasibility, and financing strategies of the

National Western Center and is uniquely positioned to serve as

the Financing Entity.

Tracy Huggins, Executive Director

Tracy Huggins is the executive director of the Denver Urban

Renewal Authority, a full-service redevelopment agency

engaged in neighborhood and downtown revitalization, eco-

nomic development, home ownership, and housing rehabilita-

tion throughout the City and County of Denver. Under her lead-

ership, DURA plays a role in many of the city’s most important

redevelopment efforts and also helps revitalize neighborhoods

through a variety of housing rehabilitation programs for low-

and moderate-income homeowners. At DURA, Tracy directs the

agency’s involvement in redevelopment efforts with combined

DURA financing of over $700 million. Among those projects

are redevelopment of the former Stapleton International Airport

and the former Lowry Air Force Base.

In addition to redevelopment projects, Tracy also manages

DURA’s housing rehabilitation programs, which the authority

administers for the city’s Office of Economic Development.

DURA also partnered with the City and County of Denver to

implement the Neighborhood Stabilization Program to pur-

chase, rehabilitate and resell foreclosed homes in distressed

Denver neighborhoods. Since joining DURA in October 1992,

Tracy has overseen the agency’s financial involvement in a

number of significant redevelopment efforts, including the

Denver Pavilions entertainment/retail center and adjacent

Adam’s Mark Hotel, the historic Denver Dry Building and the

REI Denver flagship store.

Tracy is a certified public accountant and serves on the boards

of directors of numerous local nonprofit organizations.


VISIT DENVER is a private, nonprofit trade association that is

responsible for marketing metro Denver as a convention and

leisure destination. The bureau is contracted by the City and

County of Denver to act as the official marketing agency for

Denver. It is governed by a board of directors and employs a

staff of 61 professionals. VISIT DENVER is funded from both

private (partnership, advertising, and sponsorship) and public

sources (voter-approved lodging tax). In 2014, the bureau had

a budget of $20 million, which was derived from 2.75% of the

lodger’s tax in the City and County of Denver, from advertising

and private fundraising, and from the partnership fees the

bureau collects from its nearly 1,200 business partners.

Richard W. Scharf, President and CEO

Richard W. Scharf Jr. was named president and CEO of VISIT

DENVER in March 2004. Richard has worked for VISIT DEN-

VER since 1993, most recently as the executive vice president

of sales and marketing. Richard is responsible for managing

a staff of 61 associates, which includes regional sales offices

in Chicago and Washington, DC. Under Richard’s supervision,

VISIT DENVER has won all of the meeting industry’s top

convention service awards for the past 20 years. In 2013 and

2014, Richard was named one of Denver’s 50 most influential

people by 5280 Magazine.

Richard is past president of the Tourism Industry Association

of Colorado, where he played a significant role in the effort

to restore state tourism marketing funding. Richard currently

serves on the board of directors for the Destination Marketing

Association International and U.S. Travel Association.