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N

ational

W

estern

C

enter

page / 10

“Keep the facility in the current

location and refurbish. Much of

the history and prestige will be

lost if it is moved.”

— Stock Show Survey 2013

WHY STAY?

In November 2012, representatives from the Western Stock Show Association and the City and

County of Denver announced that the stock show would remain at its current location.

Considerable thought has gone into the decision to develop the NWC at the current National

Western Complex site. Past options have included relocation to Aurora with the Gaylord Rockies

Hotel project, other options have been considered as well.

However, with its proximity to I-70 and I-25, the existing site remains ideal. With an estimated

144,000

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cars passing by on I-70 daily, in tandem with the new commuter rail transit station

and improved connections to Washington Street, the existing location represents a significant

opportunity to capture additional visitor traffic as connectivity to the site improves.

The City and County of Denver estimates that if the current site is abandoned, redevelopment

may take 30 years or more to achieve, as has been the case with other high-profile local sites

such as Gates Rubber. Alternative uses, such as housing, though needed, will not

support state tourism initiatives or future economic development.

“I know there’s been talk about a new complex close to the airport,

etc. I’m old school … I’ve been coming for 30 years, and the tradition

and ‘feel’ of the (stock)yards would not be reflected.”

— Stock Show Survey 2013

Ultimately, though other options might incur less cost in the short term, no other option sets

the stage to both retain the historic value of the site and position an entire region for needed

economic redevelopment. The decision to stay at the current location also led to consideration

of innovative new partnerships to support year-round programming at the NWC. New partners—

Colorado State University, the Denver Museum of Nature & Science and History Colorado—joined

the National Western Stock Show and the City and County of Denver in a collaborative effort to

re-imagine the NWC, once the decision to stay was made.

LAND REQUIREMENTS

In total, the NWSS and City and County of Denver currently own approximately 130 acres com-

bined. At full build out, the NWC master plan may call for 270 acres. This total represents the land

necessary to meet the expanded programmatic needs of a year-round complex and to provide

space for retail/mixed-use co-redevelopment opportunities. Thirty-five parcels of various sizes

have been catalogued for possible acquisition to support full development of the site.

SECTION

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“Smart Jobs Development,” City and County of Denver

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CDOT Online Transportation Information System, Traffic Estimates 2014 for I-70 E at Washington Street

The Corridor of Opportunity is a focal point of

Denver’s future economy, with nearly 40,000

new jobs through new and expanding businesses

and $2.6 billion in economic impact expected

over the next three decades.

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NWC